Hi, I'm Shawn
I’m a human centered designer, researcher and leader with over 20 years of experience currently based in the DC Metro area.
Tyfu (pronounced tuh-vee) is a Welsh word which means “to grow”Opens a new window. I have focused on this by refining my skills at organizations large and small across a number of sectors such as manufacturing, automotive, cyber security, the public sector and most recently in property technology. Other professional interests include hmi for automobiles, electrification, sustainable design, civic-tech, designing for privacy and slipping nuggets of UX wisdom into fortune cookies.
I enjoy working across the full project lifecycle from initiation through delivery. You can learn about some of these projects in case studies below, along with some projects from my masters degree program at MICA. Recent professional case studies are password protected due to NDA’s.
Professional Case Studies
Mobile Ticketing
The first step to a "Mobile First" strategy is knowing when and how a mobile device gets used.
SOC Reservation System
The most rewarding KPI's on a project are sometimes as simple as hearing "Thank you" and "When can we have it?"
CollisionLink Redesign
Understanding the mental model of users can go a long way towards reaching a better outcome.
D2DLink Redesign
How did we improve the experience of finding auto parts at a dealership? By watching them search for parts.
Masters Degree Projects
Civic Design
Can HCD techniques help identify why people drive on the wrong side of the road, and propose solutions to prevent it?
Kiosk Prototyping
The challenge: prototype and improve on an existing checkout experience. Crinkle cut fries and milkshakes were optional.
E-Learning UX Strategy
Rethinking the approach to distance learning when the world is suddenly distance learning due to a pandemic.
E-Commerce Research
Can a better automotive buying experience encourage buyers to move towards energy efficient vehicles?
In-Vehicle Usability
Can we evaluate the effectiveness and safety of in-vehicle systems by applying Hick's Law?
Personal Projects
Brand Identity
A branding exercise for one of the oldest and most active neighborhoods in Cleveland, Ohio
EV Charging App Analysis
In a world where EV drivers juggle apps for multiple charging networks, is there room for differentiation in the experience?
Presentations
AI for Realtors - 2023
A presentation on the state of AI and our perspective on leveraging it to benefit Realtors while at Bright MLS.
Designing for Privacy - 2015
A look at the challenges with personal data, and how we can protect users privacy during the design phase (updated in 2024).